In the past, young women used to flock there to buy jewelry and lace. Today, top designers like Kenzo, Thierry Mugler, Cacharel, and Agatha have invaded the surrounding area. Place des Victoires is surrounded by buildings and mansions representative of the Parisian elegance of the 19th century. As night falls and the façades light up, the plaza takes on the romantic feel of 1920s Paris.