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Built on the former insanitary Gourdes marsh, its popularity grew from two royal initiatives: the construction of the Jardin des Tuileries in 1564 and the construction of the Cours-La-Reine in 1616. At the end of the Old Regime, the first aristocratic homes were built. With the arrival of the powerful companies in the automobile, film, entertainment, and aviation industries, the district filled up with theaters, cabarets, hotels, cafés, and restaurants. It also became the communication district with the arrival of the press, the radio, and advertising agencies.